The History And Background Of Yahoo Marketing Essay

The History And Background Of Yahoo Marketing Essay A company symbol is regarded as a unique mark or design that identifies a certain firm. In most cases, a company symbol tends to be more important than the assets of a company when it comes to the companys identification by the public. All of the international as well as regional business firms, including Yahoo, tend to have their specific company symbols, which helps them for public identification. For instance, the company symbol for Yahoo is Yahoo! (Mortensen p25). The key executives of Yahoo are committed business individuals who ensure that the firm runs smoothly in the business fraternity. Yahoos key executives include Marissa Mayer who is the Chief Executive Officer, the President, as well as the Director of the company. David Filo is the Co-Founder and Chief of Yahoo!. Kenneth Goldman holds the key position of the Chief Financial Officer. Ron Brachman is the Chief Scientist and Head of Yahoo! Labs. Finally, there is Henrique De Castro who holds the position of Chief Operating Officer at Yahoo! (Snell p31). Yahoo is an American internet corporation, which has its headquarters in Sunnyvale California. The firm was found by two individuals, David Filo and Jerry Yang, in 1994, and was incorporated in the business world in March the year 1995. Yahoo tends to generate its revenue from the display of text-based links to advertisers Websites, which is regarded as search advertising, from the display of graphical advertisements, which is regarded as display advertising, as well as from other relevant sources (Snell p33). As an internet corporation, Yahoo offers a number of products and services to its esteemed customers. The company has a strong technology and insights that helps it in the delivery of digital content and experiences across the globe and communication devices. The firm tends to provide online services and properties to its users, as well as marketing services aimed to connect with Yahoo! users. This is done through a distribution of network of third party entities. Through its search engine, Yahoo! Search, and its web portal, the firm provides services such as advertising, Yahoo! Mail, Yahoo! Finance, Yahoo! Directory, fantasy sports, online mapping, social media website, Yahoo! News, as well as Yahoo! Groups. The firm has properties, which are tailored to users in certain international markets. The properties include social networking websites (Meme and Wretch), and Yahoo! Homepage (Mortensen p69). The services offered to users of Yahoo are divided under three categories. The categories include Media, Communications and Communities as well as Search and Marketplaces. Under the Communications and Communities category, the firm offers Yahoo! Messenger, Flickr, Yahoo! Answers, Yahoo! Mail, Connected TV, and Yahoo! Groups. Services offered under this particular category enable the users to organize themselves in groups and share photos, common interests, as well as knowledge (Snell p47). The Search and Marketplaces category tends to answer the information needs of the users through the search results pages and across Yahoo!. The search offerings of the company include Yahoo! Local, and Yahoo! Search. These offerings are free of charge for the users and help them discover new content on the internet. On the other hand, the Marketplaces offerings include Yahoo! Small Business, Yahoo! Real Estate, Yahoo! Travel, Yahoo! Shopping, and Yahoo! Autos. With these properties, the company enables users to research and review specific topics or fields of interest and exchange information with parties of similar interest (Snell p49). The final category is the Media whose services are tend to engage the Yahoo users with online services and content especially on the web. The services provided under this category are free of charge to the users. Services provided include My Yahoo!, Yahoo! Finance, Yahoo! Homepage, Yahoo! Toolbar, Yahoo! News, Yahoo! Entertainment, Yahoo! Sports, and Yahoo! Contributor Network (Snell p48). In the internet business, Yahoo tends to have a number of competitors who keep the company on toes in terms of performance and service provision to the customers. The main competitors for Yahoo! include Google Inc., Acxiom Corporation, Agilysys, Inc., AOL Inc., Adobe Systems Inc, Facebook Inc, and Callidus Software, Inc. among others. These competitors tend to compete in terms of service provision to the internet users. The top competitors of the named ones for Yahoo are Google Inc., and AOL Inc (Mortensen p72). The key executives in the firm head the structure of the organization. The head of the structure is the Chief Executive Officer who is also the president of the firm. The Chief Executive Officer usually does most of the managerial activities and decisions in the firm. Other key executives who makes the top of the organization structure includes the Chief Operating Officer, Chief Financial Officer, Chief of Yahoo, and Chief Scientist and Head of Yahoo Labs. The growth and development of the firm majorly depends on these individuals (Associated Press). The management of the company mainly lies in the hands of the Board of Directors and the Key Executive members of Yahoo. The management team of the company tends to manage business at the company by ensuring that employees perform their duties as scheduled, and that the users of Yahoo receive the best products and services in the market (IFM). In 2011 September, the management team headed by the chair of the firm decided to fire the then Chief Executive Officer, Bartz. This decision was consequential in terms of business for Yahoo when a number of potential buyers came in with the idea of buying parts or rather the whole firm. In September 2012, the current Chief Executive Officer of Yahoo made a decision of closing the deal the company had with Alibaba in her managerial post. This particular deal; was controversial and it earned the company a negative image in the business fraternity. The closure of the deal affected the companys financial function in a positive way by giving the company 625 million US Dollars (IFM). In relation to sales and earnings of the key financial finding for Yahoo is that the company has been able to grow its bottom line. In the 2012, despite the stagnant revenue growth, the companys bottom line was able to grow from 1.0 billion US Dollars to 3.9 US Dollars. In the earning statement of 2012 delivered by the companys Chief Executive Officer, she stated that the firm was able to show a revenue growth in 2012 for the first time in a period of four years. The variables that tend to affect the earnings of the company include revenue, earnings per share, price to earnings ratio, and return on equity. The variables tend to change from time to time and this affects the earnings of the company (Mortensen p56). There are a number of activities and decisions that the company did to affect its financials. For instance, in 2012 during the quarter that the company made progress in its financials, it is indicated that various activities took place. The CEO stated that the executive team was reshuffled leading to its growth, there was the launching of unbelievable Yahoo! mail and Flickr mobile experiences, as well as signing of major business partnerships with the CBS Television, and NBC Sport (Snell p38). There are also a number of decisions that the company made which led to negative impact of its financials. They include signing a business deal with the Alibaba group, creation of the Yahoo! search image in 2006 that brought up sexually explicit images, and rejection of Microsoft Corporations bid of acquiring the firm in 2008 on the basis that Microsoft had undervalued it. These decisions led to the fall of the companys financials (Mortensen p81). It is with no doubt that global issues are affecting business at Yahoo. For instance, there are various global issues that can be discussed. Advancements in technology is one of the global issues that affect business at the company since it is an internet company. Many technologically advanced companies around the globe are coming up with advanced internet service provision, and this tends to keep Yahoo on toes (Belew and Joel p35). Another global issue of concern is the fact that majority of people around the globe communicate through the social medias in the internet. Since the company offers such services, increased numbers of subscribers on social networks around the globe affect business operations at the company. The company has to provide the best services to its customers (Belew and Joel p33). Challenges that Yahoo! has been facing over the years in business operation is a relevant topic that was left out. One of the main challenges that the company has been facing in the past years is poor management. For instance, until the appointment of Mayer as the Chief Executive Officer of the firm, the company had plunged into poor leadership. This is clearly indicated by the poor financial reports the company used to report in the past years (Belew and Joel p56). Another challenge that the company faced in the past, and was a great loss is the fact that the company had signed a business deal with Alibaba Group and that it had created a Yahoo! Search image that showed sexually explicit images. The company received a lot of criticism from the public, whereby it lost some of its customers (Mortensen p43).

Mr. Bus

4. In March 2006, Tesco announced that it would enter the United States. This represents a departure from its historic strategy of focusing on developing nations. Why do you think Tesco made this decision? How is the U. S. market different from others Tesco has entered? What are the risks here? How do you think Tesco will do? In our opinion, Tesco had done a lot of research before they decide to open in United States market. Tesco believes that each market is unique and requires a different approach. Tesco experience In the United Kingdom has demonstrated that no single format can entirely penetrate a market. That is why the company has developed a range of formats from convenience stores to hypermarkets that it deploys to meet the needs and opportunities it encounters in each country. One of the reasons Tesco enters the United States market is because they want to build a brand for Tesco. Tesco believe brands are the building blocks of lasting relationships with consumers. Tesco want to develop capabilities. A critical part of Tesco’s culture is an intense focus on learning, developing skills, processes and systems, and then sharing them across international markets to increase the chances of success. United State market is different from others Tesco has entered. Accounting for almost 30% of world GDP, the United State is the world’s largest and most demanding market for almost everything from oil to microprocessors to premium coffee. Companies around the world aspire to do business in the United State or at least with United State companies in their home markets. By doing so, they learn much about the latest management practices, they can be closer to the cutting edge of innovation, and they can boost their reputations by supplying well known United States firms. The risk for Tesco decide to open a market in United States is, Tesco moved too fast and made too many wrong assumptions about the United States Market. If the concept was working, an established and well financed retailer like Tesco would be using the economic downturn to drive out weaker United States players. It will be some risk to Tesco if they open a new market in United States, because they will compete with Wal-Mart their biggest competitor in United States. Wal-Mart is the biggest retailer in United States and since Wal-Mart has bought ASDA, Tesco will be struggling to compete with Wal-Mart in United States market. In our opinion Tesco will fail or struggle in the beginning because they have to compete with their biggest competitor Wal-Mart. Most of the customers in United States used to go to Wal-Mart, since that Tesco will be struggle in a beginning. And from our research we found that none of British retailer has succeeded in United States market. But maybe after few months or few years Tesco will be back stronger in United States market and Tesco maybe will be more succeed than Wal-Mart.

Woman and Lady Macbeth

Macbeth Characterization Graphic Organizer use this graphic organizer to collect your thoughts about characterization in Macbeth. As you read each scene, record what you learn about the character. Add the line from the play that supports your Idea. Lady Macbeth Observations Text Support Looks She appears to be a very independent woman. In the video, she walks around with her head up high and talks with great confidence. Actions Demanding And that which rather thou dost fear to doThan wishes should be underdone that which rather thou dost fear to do Than wishes should be underdone that which rather thou dost fear to do than wheels should be undone Speech Strong She thinks she needs to get her way with everything. She asks the spirits to fall her head to toe with cruelty, making her less like a woman and more like a man who can commit an evil deed) Thoughts Suspicious The raven (a bird that represents death) himself is hoarse. The raven was right behind Macbeth Interactions SeductiveWh en she is talking to Macbeth in the video, she touches him and uses her words strong, but softly. Macbeth Timid When Lady Macbeth is talking to him, she keeps walking around him and touching him. He looks nervous or afraid. Actions Quiet He doesn't say or do much around Lady Macbeth. I think he is Just trying to keep her happy, so that things don't escalate. â€Å"My dearest love, Duncan comes her tonight. † â€Å"And when goes hence? † â€Å"To-morrow,– as he purposes. â€Å"My dearest love, Duncan comes here tonight. LADY MACBETH.And when goes hence(When does he leave)? MACBETH. Speech Polite I know that most men were polite to their women back in this times, but he calls Lady Macbeth â€Å"My dearest love. † It Just goes to show he truly values her and wants her to know he cares. Thoughts Confused He's not exactly sure what the witches meant when they were talking to him Interactions Simple He keeps his conversations with Lady Macbeth short and sweet . He doesn't try to upset her in any way. He lets her do most of the talking and intimidating.

The Effects Of Pertussis On Infants Under The Age Of One...

Descriptive This study focuses on pertussis affecting infants under the age of one in Bell County. As mentioned earlier, pertussis is given to infants at the age of two, four and six months (Center for Disease Control and Prevention, 2015). Even though, a number of the infants acquire this immunization, their immunity still lacks. In 2012, there was a report of 21 confirmed cases in the local area of pertussis and 20 that were unconfirmed (Fort Hood Sentinel, 2012). There was a confirmation that pertussis was seen in children under the age of one. Additionally, doctors have made it clear that the infants that contracted pertussis at a younger age are at risk for respiratory compromise (Fort Hood Sentinel, 2012). Pertussis has been described as an upper respiratory disease in which 10-12 days later the child develops this whopping cough. In Bell County, the doctors recommended immediate notification if an infant is affected so treatment can promptly begin. It is significant to understand that pertussis can kill the infants which is the reason why vaccination among the adults and children is imperative. Of course, the infant can obtain immunized for pertussis and sometimes the immunity is not guaranteed for the infant. Every Child by Two (2015) states that 90% of deaths for children under one is related to pertussis. Additionally, among half of those infants required hospitalization for their condition. According to the CDC, children who do not acquire their five doses ofShow MoreRelatedThe Epidemiology Of An Infectious Disease1499 Words   |  6 Pagesdisease found on the Public Health Agency of Canada website known as Pertussis. This particular disease is also known as Whooping Cough due to the sound made while inhaling during a coughing spell. The information contained in this report will be taken from the Publi c Health Agency of Canada’s website which can be found at http://www.phac-aspc.gc.ca. 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This experiment mainly compared the natural mentality and brain distribution of infant monkeys and the inorganic mercury in infant monkeys after